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This posting has expired and applications are no longer being received and this job does not show up on the main job list.
| Position Type: | Full-time |
| Location: | London, Ontario |
| Date Posted: | Feb 23, 2017 |
Job Description
Digital Marketing Specialist
Are you a tech-savvy person who is highly familiar with social media and digital marketing? Do you have solid experience in SEO and SEM strategies and like to stay up-to-date on the latest trends and platforms? If so, consider applying for the role of Digital Marketing Specialist at CARPROOF.
About CARPROOF
CARPROOF, a unit of IHS Markit (Nasdaq: INFO), is Canada’s definitive source of automotive information, delivering vehicle history, appraisal and valuation. Drawing on millions of data records from thousands of unique sources, its products enable used vehicle buyers and sellers to make informed decisions. CARPROOF is trusted to provide impartial and comprehensive information to dealerships, vehicle manufacturers, consumers, major auctions, governments, insurance providers and police agencies. Dedicated to transparency since its founding in 2000, the company has been named one of Canada’s 50 Best Managed Companies, and was also honoured with Deloitte’s Technology Fast 50™ and Fast 500™ awards. For more information about CARPROOF, visit www.carproof.com.
Job Details
CARPROOF is excited to announce the position of Digital Marketing Specialist, reporting to the Director – Consumer Marketing. The successful applicant will be responsible for the planning, executing and reporting of marketing campaigns using various digital tools and e-commerce platforms. This is a great opportunity to gain valuable experience on your path to becoming a well-rounded digital marketing expert.
As Digital Marketing Specialist, you will be an important contributor to CARPROOF’s SEO, SEM and digital marketing efforts as you help plan, develop, implement and analyze our initiatives in these channels. You will assist our e-commerce, PR, social media and research teams in organic and paid content generation and growing our brand presence in online directories and partner websites. You will help increase traffic to our retail website and assist the Consumer Marketing Team in briefing display advertising campaigns and testing new marketing channels such as cross-promotion, CRM and SMS texting.
As a key member of the Consumer Marketing Team, you will be passionate about marketing technology and driving customer demand. The Digital Marketing Specialist will work closely with members of the Marketing and Product teams to communicate and collaborate in a positive and professional manner.
Position Responsibilities
Education and experience required
Requirements
CARPROOF’s values are based on providing solutions, embracing change, commitment and delivery and power through passion. The successful candidate will share these values.
This full-time position is based in CARPROOF’s London, Ontario head office and compensation includes base salary commensurate with experience, performance bonuses and health/dental benefits.
If you are interested in applying for this position, please visit our website.
https://www.carproof.com/about-carproof/work-at-carproof/current-positions
We thank all applicants for their interest; however only those selected for an interview will be contacted.
CARPROOF is an equal opportunity employer. We are committed to providing accommodations for people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process. Should you require any accommodation, please indicate this when you apply and we will work with you to meet your accessibility needs.
Are you a tech-savvy person who is highly familiar with social media and digital marketing? Do you have solid experience in SEO and SEM strategies and like to stay up-to-date on the latest trends and platforms? If so, consider applying for the role of Digital Marketing Specialist at CARPROOF.
About CARPROOF
CARPROOF, a unit of IHS Markit (Nasdaq: INFO), is Canada’s definitive source of automotive information, delivering vehicle history, appraisal and valuation. Drawing on millions of data records from thousands of unique sources, its products enable used vehicle buyers and sellers to make informed decisions. CARPROOF is trusted to provide impartial and comprehensive information to dealerships, vehicle manufacturers, consumers, major auctions, governments, insurance providers and police agencies. Dedicated to transparency since its founding in 2000, the company has been named one of Canada’s 50 Best Managed Companies, and was also honoured with Deloitte’s Technology Fast 50™ and Fast 500™ awards. For more information about CARPROOF, visit www.carproof.com.
Job Details
CARPROOF is excited to announce the position of Digital Marketing Specialist, reporting to the Director – Consumer Marketing. The successful applicant will be responsible for the planning, executing and reporting of marketing campaigns using various digital tools and e-commerce platforms. This is a great opportunity to gain valuable experience on your path to becoming a well-rounded digital marketing expert.
As Digital Marketing Specialist, you will be an important contributor to CARPROOF’s SEO, SEM and digital marketing efforts as you help plan, develop, implement and analyze our initiatives in these channels. You will assist our e-commerce, PR, social media and research teams in organic and paid content generation and growing our brand presence in online directories and partner websites. You will help increase traffic to our retail website and assist the Consumer Marketing Team in briefing display advertising campaigns and testing new marketing channels such as cross-promotion, CRM and SMS texting.
As a key member of the Consumer Marketing Team, you will be passionate about marketing technology and driving customer demand. The Digital Marketing Specialist will work closely with members of the Marketing and Product teams to communicate and collaborate in a positive and professional manner.
Position Responsibilities
- Develop and execute inbound marketing, demand generation, lead management and automated digital marketing campaigns to drive lead conversion and new business acquisition
- Develop the marketing automation infrastructure, apply best practices and leverage guidelines for emails, landing pages, campaigns etc.
- Interact and provide support to e-commerce Marketing and Product teams by supporting the development of scalable digital marketing strategies and activities
- Plan and execute web, SEO/SEM, marketing database, email, blog, social media and ad campaigns in collaboration with our digital agency
- Support the development and maintenance of strategic partnerships (off-site sales programs, measurement and management)
- Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs)
- Oversee database management segmentation, list acquisition/import, data cleansing/consolidation, event capture and lead management
- Work cross-functionally (with Marketing, Product, Finance) to understand CARPROOF’s audience and drive more engagement, KPIs, process and general buy-in of programs
- Provide support for e-marketing activities including user-experience, website viability, content preparation and updating
- Align closely with strategic priorities to support digital demand-generating activities
- Adhere to corporate design guidelines in all work produced
- Follow and provide all budgetary tracking and reporting requirements
Education and experience required
- Post-secondary education, college diploma or university degree, preferably in a marketing-related field
- 5+ years of hands-on B2C marketing experience, preferably in a digital agency or an e-commerce environment
- 2+ years of administering marketing automation platforms (i.e. Programmatic, Retargeting, AdWords/Bing, 3rd Party Display) utilizing nurture/drip campaigns, lead scoring, larger campaign management
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and advertising campaigns
Requirements
- Highly creative with experience identifying target audiences and devising digital campaigns that inform and motivate user engagement
- Experience optimizing landing pages and user funnels
- Solid knowledge of web analytic tools (e.g., Google Analytics, Optimizely, Hotjar)
- Experience setting up and optimizing Google AdWords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytic and presentation skills and data-driven thinking to provide strategic insights (internal/external and competitive)
- Proficiency in Microsoft Office (Outlook, Word, PowerPoint and Excel) and working knowledge of Business Intelligence software
- Up-to-date on the latest trends and best practices in online marketing and measurement
- Ability to prioritize projects, balance workload and deliver results
- Experience in the automotive space an asset
CARPROOF’s values are based on providing solutions, embracing change, commitment and delivery and power through passion. The successful candidate will share these values.
This full-time position is based in CARPROOF’s London, Ontario head office and compensation includes base salary commensurate with experience, performance bonuses and health/dental benefits.
If you are interested in applying for this position, please visit our website.
https://www.carproof.com/about-carproof/work-at-carproof/current-positions
We thank all applicants for their interest; however only those selected for an interview will be contacted.
CARPROOF is an equal opportunity employer. We are committed to providing accommodations for people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process. Should you require any accommodation, please indicate this when you apply and we will work with you to meet your accessibility needs.
