Position Details

Reporting to the Marketing Manager at our Head Office location, this position implements company and business unit digital and social marketing initiatives, creates digital marketing materials, effectively manages projects and ensures company brand messages are consistent. This requires on-going coordination and partnership with the business units, suppliers and external agencies as required.

This temporary position is to cover a maternity leave.

• Implement divisional and corporate digital marketing plans and make recommendations on digital marketing tactics. Develop advertisements for a variety of digital marketing mediums including display, social, email, aggregator websites, etc.
• Investigate and recommend the use of new marketing tools as appropriate for each business unit and keep up to date with evolving technology and digital marketing trends.
• Coordinate and track multiple online campaigns. Update and maintain all Sifton websites with developers. Update, maintain and oversee all Sifton social media platforms.
• Create and deploy all email marketing including customer and prospect communications. 
• Manage up-to-date customer and prospect email lists, coordinating with Customer Relationship Management systems where required.
• Evaluate and report on the performance of digital advertising initiatives using website analytics, conversion rates, search engine rankings, email open rates, etc. and translate data into recommendations for strategy improvement.

• Post-secondary education with a focus on Marketing or related discipline, combined with at least two years of digital marketing experience. Client service orientation, professionalism and excellent judgment. 
• Experience with working with third-party vendors and a variety of marketing mediums, including web, social, email, events, print, radio, outdoor, etc. with particular emphasis on social and digital media marketing tactics.
• Strong understanding of SEO and SEM principles and best practices. Advanced knowledge of digital marketing tools. Certifications are an asset.
• Experience with various web Content Management Systems, email marketing service, computer applications, including an understanding of basic HTML. Demonstrated creative flair with the Adobe Creative Suite 
• Detail oriented, organized and able to handle multiple projects at the same time. Excellent interpersonal, communication and time management skills.
• Must have a valid drivers’ license and reliable vehicle and be able to travel locally.

 

We invite all interested applicants to apply online at: www.sifton.com/careers

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please contact Human Resources at 519-434-1000.