About TechAlliance

We are the place for dreamers, innovators, and world-changing ideas. We create an entrepreneurial culture, foster a vibrant community, launch new startups, and accelerate growth for established tech companies, while attracting the next generation of tech talent and innovative entrepreneurs in Southwestern Ontario.

About the Role

Responsibilities

• Proactively use your local knowledge and connections, and your passion for storytelling to co-curate meaningful and relevant content.
• Develop creative social media content that prompts followers to authentically engage and share.
• Conceptualize, design and develop publishing and graphics material in various digital media formats.
• Manage media relations, secure and evaluate press opportunities.
• Contribute to writing of internal and external communication pieces such as presentation materials, news releases, remarks, annual report, strategic plan, funder’s reports, etc. with consistent brand and persona.
• Produce wraparound content to complement visual design elements including social media, website and email marketing copy that directly supports the editorial calendar and strategic priorities of the organization.
• Support community engagement over social media, developing and maintaining relationships with key individuals and organizations, supporting lead generation for Venture Growth + Corporate Innovation.
• Develop and maintain new website ensuring all information is up-to-date and current. This may require working with third-party agencies, when required.
• Optimize search engine performance and user experience on our websites.
• Analyze social channels and website analytics to measure the performance of social activities.
• Manage, create and optimize PPC Google Ad Campaigns.
• Create and publish client-facing newsletters; collect and analyze metrics to optimize readership and delivery on call to actions.
• Align TechAlliance's thought leadership and brand vision with current trends in technology and innovation through engaging brand messaging and visuals.
• Develop relationships within the tech community and with our clients to highlight good news and celebrate achievements.

Incumbent Qualifications

• Undergraduate degree, specialization in communications or marketing.
• Minimum 3 years' experience in a similar role or in an agency setting.
• Must have excellent writing/creative writing and editing skills (writing samples are required).
• In-depth knowledge of principles of writing, including grammar and style, argument, and coherence and attention to detail, proofreading abilities with an excellent command of the English language.
• Superior oral and written communications skills including active listening and demonstrating professionalism in both presentation and demeanor.
• Knowledge of theory and best practice in media relations and public affairs, and of marketing fundamentals, campaigns, and trends.
• Acute understanding of social media platforms from content, audience, and technical perspective.
• Dedicated team player who is able to contribute to a vibrant team culture and core values, while prioritizing multiple and changing demands.
• Exceptional attention to detail with excellent planning and time management while working independently and with ambiguity.
• Highly self-motivated, innovative thinker with a creative flair and passion.
• Demonstrated success in building credibility, managing relationships, and proactively collaborating with multiple internal and external stakeholders.
• Proficient in HTML, JavaScript fundamentals, WordPress, Webflow, Google Analytics and Ads, MailChimp, CSS, Adobe Creative Cloud, SalesForce, Slack, MS Office 365, and Eventbrite.
• Active participant on Twitter, LinkedIn, Facebook, and Instagram.