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Product Marketing Manager

by ZTR Control Systems

Date Posted: Jul 23, 2014
ZTR Control Systems

Job Description

ZTR Control Systems in London, Ontario currently has an opening for a Product Marketing Manager. If you are highly motivated and seek a dynamic and stimulating environment in which to put your talents to the test, ZTR is the place for you.

This is a workplace where ideas and innovation are welcomed. We provide a dynamic, professional atmosphere where employees can truly excel! In addition to competitive salaries and a benefit package, ZTR offers a work environment where your opinions are valued and expected!  We take pride in our employee programs including charity involvement, social events and much more!
 
The Product Marketing Manager will be responsible for creating, implementing and managing marketing programs designed to generate product awareness, brand identity, drive business opportunities and stimulate sales for the organization. This person will work closely with internal product experts and translate technical information into targeted communications strategies.

Responsibilities include:
 
• Participate in Marketing Strategy Discussions as a Subject Matter Expert
• Creating, implementing, and managing the North American and International marketing activities for the organization (both online and traditional media)
• Product Marketing and Competitive Research
• Partner with internal staff to define business needs and objectives, developing communication strategies and identifying appropriate marketing tactics to achieve business goals
• Creation & coordination of literature, videos, articles, web site content and social media content
• Trade show planning & implementation
• Define, create, & implement lead generation programs, brand promotion programs and internal communication programs
 
Qualifications:
  
1. HBA, MBA, Business Degree or B.A. in Marketing, Communications or related field.
2. At least 10+ years of experience in a marketing leadership role
3. Experience conducting marketin research externally and internally with key stakeholders
4. Working knowledge of marketing communications methodologies including online marketing, SEO and related technologies
5. Strong writing skills. Must be able to learn about our technical solutions from internal experts and effectively create marketing content that is compelling and clear to our customers.
6. Strong coordination and project management skills.
  
 
If you are passionate about this opportunity, we would like to hear from you!
 
Please send your cover letter and resume telling us a bit about yourself, your accomplishments and why you think you are the right fit!
 
Apply directly to our website at www.ztr.com under Canadian Careers.

Only those candidates selected for an interview will be contacted. Thank you for your interest in ZTR!
 
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Job Location

Kitchener, Ontario

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