Marketing Director

Please apply on our website:  https://www.bigbluebubble.com/marketing-director-2/

We are currently seeking an enthusiastic and results driven individual to lead our Marketing team who can help us continue to spread the word of who we are and what we do.

The Marketing Director will work with their team, the Production team and the Business Intelligence Team to identify target audiences and user profiles, successfully launch our game titles, establish brand awareness, acquire new players and then engage them to create fans and even promoters.   

With a track record of proven success, the Marketing Director will use their in-depth industry experience, to set effective goals for their department that will ensure their initiatives return on the investment of the team’s efforts and resources.

The ideal candidate must be comfortable using data to inform their decisions while still understanding the importance of the brand and how to properly build and maintain one.

In this position these are the things you will be responsible for:

• Hire, train, supervise, and evaluate talent for all marketing disciplines; providing guidance for their individual professional development in order to maintain an effective marketing team structure.
• Identifying the overall strategy for each brand as well for each channel of communication.
• Developing marketing plans and campaigns that are designed to achieve specific results and have a way to measure them.
• Directing the development of multiple brands at various stages in the brand lifecycle, including new launches and rebranding.
• Working with Production and Business Intelligence teams to establish brand awareness to help retain and acquire new users. 
• Providing direction on production of marketing assets across traditional and nontraditional mediums, including but not limited to print, video, web, and social. 
• Accurately interpret statistics, analytics, and demographical information and actually use it to effectively position brands and set targets. 
• All public relations, including the development and maintenance of our corporate image.
• Overseeing the engagement of our existing users, social followers, and game reviewers. 
• Evaluating and directing corporate events and appearances.

To be an effective team member, you will have:

• Bachelor’s Degree in: marketing, digital media, communications, design, public relations, or journalism.
• 4 years of agency or client-side marketing experience preferably within the mobile app or gaming industries.
• An understanding of analytics, metrics, and the use of data to guide marketing initiatives.
• A real respect for ROI and the ability to justify all costs and efforts.
• A deep understanding of branding and how to successfully build and maintain one.
• An undying love for project management, documentation and organization.
• A thorough enough knowledge of design principles and effective communication to provide creative direction and review creative assets for effectiveness and accuracy.

You also have the following attributes and skills:

• The ability to work with everyone, from programmers to artists to musicians.
• Strong leadership and coaching skills.
• Excellent communication (verbal and written) skills.
• A passion for gaming and can talk about what makes a game good, and what players want to see in a F2P and console experience.

We know the above list is detailed. We don’t expect you to meet all of our criteria but we are looking for proven experience with an appetite and passion for growth. If you think you fit the role then please get in touch with us now to explore the opportunity further!

Big Blue Bubble is committed to employment equity. We encourage applications from queer, transgender, Indigenous, BIPOC, d/Deaf and disabled applicants. We are committed to inclusive, barrier-free recruitment and selection processes and work environments – if you require accommodations at any point in the application or recruitment process please submit them in confidence to careers@bigbluebubble.com.

What makes our Studio so exceptional:

• Flexible hybrid work schedule providing a mix of in-office and remote work days.
• Inclusive studio culture that fosters strong collaboration and support amongst its team members.
• Smaller scope projects which provide multifaceted opportunities to build skills and try new things.
• Strong focus on work-life balance with minimal overtime.
• In-office barista and full kitchen to host daily popcorn, ice cream days and food events.
• Unique and frequent team-building and social events (pi day, office olympics, escape rooms, gaming tournaments, movie days and so much more).
• Gaming consoles and other in-office equipment (arcade machine, devices and massage chair). 
• Paid game fund, so you can continue to expand your industry knowledge.
• Comprehensive benefits package and annual bonuses.
• Paid time off, sick days, wedding leave, and baby leave.
• Focus on giving back to our community through events such as Extra Life.
• Variety of internship placements where students quickly see the impact of their work.
• Part of the EG7 global gaming cooperative that is comprised of several companies that specialize in video game entertainment such as Daybreak Games, Piranha Games, Antimatter Games, Toadman Studios, Petrol, and Fireshine Games.