Brand Designer

by Western University

Reference #: 28159
Position Type: Full-time
Location: London, ON
Date Posted: Nov 24, 2022
Experience: 3 Years
Education: College Diploma (3 years)
Western University

Job Description

Classification & Regular Hours

Hours per Week: 35
Salary Grade: 14

Please note, we welcome applications from all qualified individuals, including candidates located outside of

About Western

Since 1878, Western University has been committed to serving our communities through the pursuit of
academic excellence and by providing students, faculty, and community members with life-long opportunities
for intellectual, social, and cultural growth. We seek excellent students, faculty, and staff to join us in what has
become known as the "Western Experience" - an opportunity to contribute to a better world through the
development of new knowledge, new abilities, new connections, and new ways to make a difference.

About Us

The Western Communications team provides strategic advice to university senior leadership, faculty, staff and
teams of internal and external communications staff across Western in order to build the university’s brand on
a local, national and global scale.


The Brand Designer will be the University’s lead brand designer, responsible for conceptualizing, designing
and executing innovative and compelling brand solutions that bring the new brand identity to life, enhance the
University’s reputation, and communicate ideas that inspire, inform and captivate key audiences. This role will
deliver integrated brand design for highly visible national and international channels, including online, print, out
of home, interactive digital, and on-campus experiences. The Brand Designer will maintain and enhance
Western’s brand identity standards, develop and optimize brand design templates, and provide consultation,
best practices and guidance to other designers. The Brand Designer will have an overall goal of advancing the
University's reputation through progressive and engaging brand design.


- 3 year Community College Diploma in Graphic Design, Digital Design, Communications, Media or related
- Registered Graphic Designer (RGD) certification preferred

- 3 years' experience as a brand or advertising designer, graphic designer or digital designer in a large
complex organization

Knowledge, Skills & Abilities:
- Strong advertising design expertise and knowledge of advertising design standards
- Knowledge of marketing and advertising design trends and best practices
- Creative and progressive designer with an ability to think big, take risks, and bring out of the box solutions
- Strong understanding of design fundamentals including layout, typography, application, and color theory
- Ability to maintain an adaptable and reliable workflow to accommodate all stages of a project (idea, concept,
revision, final deliverables, archive)
- Ability to influence and collaborate with a wide variety of individuals
- Communication skills to clearly and effectively interact with all levels of the organization
- Ability and willingness to employ a consultative and collaborative approach to addressing issues and making
- Ability to produce high-quality results and workable solutions that meet both audience and client needs
- Commitment to ongoing professional development with a desire to take on new challenges, maintain best
practice knowledge and invest in continuous improvement
- Ability to handle details with a high degree of accuracy and to organize and prioritize a high volume of work
to meet deadlines
- Knowledge of the benefits and application of accessibility standards (WCAG 2.0AA)
- Proficient designing with Adobe Creative suite of software: Adobe InDesign, Adobe Illustrator, Adobe
Photoshop, Adobe Acrobat, Adobe XD & After Effects Proficiency designing and animating online ads using
Google Web Designer
- Understanding of online design formats & standards (Social media formats, ads, banners)
- Knowledge of utilizing a Digital Asset Management system (DAM) to source and archive media assets
- Innovative and flexible critical thinking skills to adjust to and implement new processes or technology to the
University’s advantage
- Ability to take responsibility for own work and ensure that deadlines are met and outcomes are achieved
- Proven ability to build both formal and informal professional relationships within, across, and external to
organizational boundaries
- Team player with the ability to work collaboratively and actively contribute in meetings and in team settings
Interested applicants are asked to visit for further information and to apply online referencing job #28159 by 11:59PM on December 11, 2022.

Western Values Diversity

The University invites applications from all qualified individuals. Western is committed to employment equity
and diversity in the workplace and welcomes applications from women, members of racialized groups/visible
minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, and persons of any
gender identity or gender expression.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you
require accommodations for interviews or other meetings, please contact Human Resources at or phone 519-661-2194.

Please Note:

Effective September 7, 2021, all employees and visitors to campus are required to comply with
Western's COVID-19 Vaccination Policy.

We thank all applicants for their interest; however, only those chosen for an interview will be contacted
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Job Location

London, ON

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