Marketing Coordinator
Full-time, 2 year contract position
 
Positioned at the heart of the arts, cultural and educational communities, the London Children’s Museum provides positive, hands-on learning experiences to children and families. As Canada’s first children’s museum, our mission is to foster a community of innovation where children learn, connect and grow through play. Each year, the Children’s Museum welcomes nearly 90,000 visitors who participate in school education programs, workshops, day camps, self-guided visits and more.
The Children’s Museum is entering a very exciting time in our history. The time we have spent in our beloved building has meant a lot of play, laughter, and learning. It’s also seen a lot of wear, and the maintenance needs and cost of running the Children’s Museum in the current building are extensive. And so, it’s time to look for a new space, a new dream, a new future so that the essence and spirit of the Children’s Museum can continue. During our time of transition, it’s business as usual. We are open, and we look forward to having families continue to visit us.
Position Description:
Reporting to the Director of Development & Communications, the Marketing Coordinator is responsible for supporting the implementation of the Children’s Museum’s strategic marketing plan during the transition to our new space and upcoming capital fundraising campaign. The Marketing Coordinator will be responsible for generating content and coordinating the production of communications including social media, website and print materials as well as tracking and analyzing the appropriate analytics.
Duties and Responsibilities:

• Work closely with the Director of Development & Communications to understand organizational marketing priorities, challenges and opportunities while supporting the planning, development and execution of integrated marketing campaigns
• Coordinate the creation of quality content and production of digital communications and print including sourcing images, providing templates, checking copy and proof reading
• Manage and update website
• Act as the primary social media contact for the general public and key stakeholders ensuring engagement is on-brand, on-message and visitor-focused
• Assist in development of social media and traditional ad campaigns
• Coordinate media opportunities including preparing and distributing media advisories, follow-up and maintaining an up to date media contact list
• Ensure all marketing materials adhere to key messages and brand and graphic standards
• Help identify new marketing channels to increase brand awareness
• Summarize campaign analytics for performance tracking and analysis

 
Qualifications:
 

• A post-secondary degree or diploma in marketing, business communications or a related field
• At least two years of marketing experience
• Knowledge and practice leveraging social media to connect with potential customers and the community
• Excellent oral and written skills with the ability to handle diverse communications assignments with creativity, tact and courtesy
• Experience creating compelling copy for online audiences
• Proven ability to work independently and exercise good judgment and decision making
• Must be well organized, with a demonstrated ability to prioritize tasks on a daily basis while managing multiple responsibilities effectively
• Proven ability to work collaboratively with staff at all levels, as well as with external design and communication firms, suppliers and stakeholders
• Strong skills with Microsoft Office applications and experience with graphic design and web content management systems (CMS and Drupal) preferred
• An interest in working within a non-profit organization

 
Start date: March 16^th, 2015
Deadline to Apply: Friday, February 13^th, 2015
To Apply:
Please e-mail your cover letter and resume to Jill Osborne, Director of Development & Communications at jill@londonchildrensmuseum.ca by the end of day on Friday, February 13^th, 2015.