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Content Marketing Specialist

by Jones Healthcare Group

Position Type: Full-time
Location: London, ON
Date Posted: Jul 20, 2022
Experience: 2 Years
Jones Healthcare Group

Job Description

About Jones Healthcare Group

Jones Healthcare Group is a world-class provider of advanced packaging and medication dispensing solutions. With roots firmly established in healthcare, Jones has been a long-time, trusted partner for some of the most recognized global pharmaceutical brands and the largest pharmacy groups, independent pharmacies, hospitals and long-term care facilities across the world.

Imagine working at Jones, where we embrace our commitment to the environment, team members, communities, and consumers – and we’re inspired to package the future of healthcare.

Learn more about our story here: www.joneshealthcaregroup.com.

What our colleagues are saying:
“I love the people, the positive organizational culture, my team and the genuine spirit of cooperation and shared goals. I’m very optimistic about my professional growth and development and the value that I hope to bring to the company.”

Benefits we offer:
  • A safe, respectful, and inclusive environment
  • Competitive compensation and equitable people practices
  • Comprehensive benefits and an RRSP program where we match up to 5% of your earnings
  • Opportunities to grow and develop, alongside a supportive team
  • Employee and family assistance program
  • Referral bonuses
  • Education reimbursement program
  • Colleague appreciation events
  • and more!
Summary of position:

If you are a natural a storyteller who continuously seeks a narrative and enjoys building compelling content and visuals that bring brands to life, you’ll want to consider this opportunity.

If you love exercising your creative muscles and bringing new ideas to the table, while connecting the dots and applying a broader company strategy to your day-to-day work, then this position will be of interest to you. 

If you get excited about building upon your expertise and learning new skills and in an energetic environment where you are doing something different every day, then this position is a perfect fit for you.

The Content Marketing Specialist will work closely with the Market Growth team to develop, design, execute and analyze a range of optimized external content across media channels. The outputs of this role will focus on building authority for Jones Healthcare Group, leveraging the employer brand for talent acquisition, and driving marketing qualified leads for the company’s four business units.

Here are some of the different activities you’ll be asked to do:
  • Develop written content and supporting visuals (images and short video/animation) for organic and paid social media including LinkedIn, Facebook, Instagram and future platforms, in accordance with the social media calendar.
  • Develop content including blogs, news and long-form content such as case studies, whitepapers, blogs, feature articles and other thought leadership content.
  • Develop SEO-optimized content for the company website, including landing pages, carousels, product/service pages, content postings and event listings.
  • Develop copy, design layout and distribute e-blasts for in-house email marketing campaigns for prospect, lead and existing customer audiences, in partnership with the Market Growth team.
  • Provide support with basic videography projects with an opportunity to grow.
  • Support the company’s e-commerce platform by reviewing product/service features, developing banner imagery, contributing/editing content, and providing basic product photography.
  • Work closely with internal contacts to create and update promotional materials, reports, catalogues, instructional tools, presentations and other communications materials.
  • Collect performance data on social media posts, webpage traffic, e-blasts, and other Market Growth initiatives, supporting the evaluation and strategic analysis of these projects.
If you’ve got:
  • Values that mirror ours, from the Inside Out: Inspire, Nimble, Supportive, Inclusive, Driven, Empathetic.
  • Degree/diploma in marketing, communications or a related discipline (with graphic design, photography and/or videography coursework an asset).
  • 2+ years of experience in communications and/or marketing with a focus on content creation.
  • Experience within a business-to-business and/or healthcare environment is an asset.
  • Exceptional writing and storytelling skills with the ability to create compelling copy for marketing and advertising, as well as journalistic and thought leadership approaches, with deep knowledge of the CP Style Guide.
  • Understanding of SEO strategy and execution for copywriting (SEMrush experience is an asset).
  • Intermediate level of experience in Adobe InDesign and Photoshop.
We’d like to hear from you!

Please submit a resume and let us know why you are interested: https://joneshealthcaregroup.hiringplatform.ca/processes/80718-content-marketing-specialist?locale=en.

While we thank all candidates for their interest, only those selected for an interview will be contacted.

As part of our commitment to accessibility for all persons with disabilities, Jones Healthcare Group will, upon the request of the applicant, provide accommodation during the recruitment process to ensure equal access to applicants with disabilities. Please contact the Jones Human Resources department at 1.800.265.9093 about your needs, and we will consult with you to ensure suitable accommodation is provided.

For all feedback on equity and accommodation needs, please also contact the Human Resources department.