Job Expired
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This posting has expired and applications are no longer being received and this job does not show up on the main job list.
| Position Type: | Full-time |
| Date Posted: | Mar 01, 2021 |
Job Description
Huron invites applications for the position of:
AVP, Marketing and Communications
Huron is unique to post-secondary institutions in Canada. With the aim to redefine Liberal Arts education, Huron is creating a university experience unlike any other, one that prioritizes ethical leadership and community engagement, as much as the pursuit of academic achievement.
As the founding institution of Western University, since 1863, Huron has remained strategically small to best serve the needs of its students. Huron’s mission is to develop Leaders with Heart from all backgrounds and foster a vibrant and inclusive community and prepare students to be engaged citizens who transform the sectors they work within.
SUMMARY:
Reporting to the Vice-President, Growth, the Associate Vice President (AVP), Marketing & Communications will provide strategic leadership to a team of highly skilled marketing and communications professionals. Working with partners across the institution, the AVP will lead the development, implementation, and evaluation of the organization’s marketing and communications strategies.
This is a critical role in Huron University’s continued success and growth. Specifically, the incumbent is responsible for operating with a strategic mindset, getting ahead of complex challenges while seeing to future possibilities and translating them into breakthrough strategies, capitalizing on Huron’s distinct brand.
The AVP, Marketing and Communications is a respected leader guided by clear values, ethics, professionalism and is adept at building strong relationships and is valued as a trusted advisor. The incumbent will provide direct leadership to a Manager, Digital Advertising & Strategy, Manager, Communications, Graphic Designer, and Marketing and Communications Interns.
KEY RESPONSIBILITIES:
Huron values its place in an interconnected world and desires to reflect this value, acknowledging our responsibility to strive towards a diverse and equitable employment and educational environment that recognizes the inherent worth and dignity of every person. We encourage applications from all qualified individuals, especially those from racialized persons / persons of colour, women, Indigenous / Aboriginal People of North America, persons with disabilities, LGBTQ2S+ persons, and others who may contribute to the diversification of ideas.
We thank all applicants for their interest, only those selected to proceed in the competition will be contacted. Should you require accommodation in making an application please contact Huron by phone at 519-438-7224 or at the email address above.
AVP, Marketing and Communications
Huron is unique to post-secondary institutions in Canada. With the aim to redefine Liberal Arts education, Huron is creating a university experience unlike any other, one that prioritizes ethical leadership and community engagement, as much as the pursuit of academic achievement.
As the founding institution of Western University, since 1863, Huron has remained strategically small to best serve the needs of its students. Huron’s mission is to develop Leaders with Heart from all backgrounds and foster a vibrant and inclusive community and prepare students to be engaged citizens who transform the sectors they work within.
SUMMARY:
Reporting to the Vice-President, Growth, the Associate Vice President (AVP), Marketing & Communications will provide strategic leadership to a team of highly skilled marketing and communications professionals. Working with partners across the institution, the AVP will lead the development, implementation, and evaluation of the organization’s marketing and communications strategies.
This is a critical role in Huron University’s continued success and growth. Specifically, the incumbent is responsible for operating with a strategic mindset, getting ahead of complex challenges while seeing to future possibilities and translating them into breakthrough strategies, capitalizing on Huron’s distinct brand.
The AVP, Marketing and Communications is a respected leader guided by clear values, ethics, professionalism and is adept at building strong relationships and is valued as a trusted advisor. The incumbent will provide direct leadership to a Manager, Digital Advertising & Strategy, Manager, Communications, Graphic Designer, and Marketing and Communications Interns.
KEY RESPONSIBILITIES:
- Operating with a strategic mindset, getting ahead of complex challenges while seeing to future possibilities and translating them into breakthrough strategies, capitalizing on Huron’s distinct brand.
- Building partnerships and working collaboratively with stakeholders internally at all levels, and with key external contacts and stakeholders.
- Anticipating evolving dynamics in the market and leveraging key differentiators in the market;
- Applies knowledge of business and the marketplace to advance the institution’s goals.
- Oversee the development of long-term, proactive marketing and communications strategies and plans that align with Huron’s vision, promises, and strategies and build, enhance, and protect its reputation.
- Overall design, development and delivery of Huron’s marketing and communications strategy.
- Guide the architecture and adoption of an audience engagement strategy and create integrated marketing plans for Huron’s distinct audiences.
- Create a content marketing strategy and implementation plan for Huron’s direct to consumer and business-to- business engagements.
- Oversee and advise on all marketing and communications (internal and external) campaigns, reporting on their efficacy and ensuring continuous improvement and decision-making based on data.
- Post secondary degree or diploma in Public Relations, Communications, Marketing or similar discipline.
- Equivalent, proven experience will also be considered.
- Minimum of seven (7) years’ experience in media and/or government relations with an emphasis on issues management, messaging and positioning.
- Extensive expertise in leading successful marketing and communication teams at a senior level in large complex organizations with diverse service areas.
- Proven success in developing and executing content marketing strategies.
- Domain expertise in digital marketing and communications tools, technology and platforms.
- Experience at developing both B2B and B2C seamless, omnichannel marketing strategies.
- Demonstrated success in optimizing the use of owned, earned, and paid media channels to deliver desired results.
- Expert understanding of and demonstrated experience successfully leading crisis communications efforts.
- Knowledge of freedom of information and protection of privacy legislation.
- Experience with media training and being a media spokesperson.
- Demonstrated success in providing senior-level guidance and leadership to a high-functioning team.
- Ability to work with diverse communities with respect, sensitivity, creativity, innovation, and cultural understanding.
Huron values its place in an interconnected world and desires to reflect this value, acknowledging our responsibility to strive towards a diverse and equitable employment and educational environment that recognizes the inherent worth and dignity of every person. We encourage applications from all qualified individuals, especially those from racialized persons / persons of colour, women, Indigenous / Aboriginal People of North America, persons with disabilities, LGBTQ2S+ persons, and others who may contribute to the diversification of ideas.
We thank all applicants for their interest, only those selected to proceed in the competition will be contacted. Should you require accommodation in making an application please contact Huron by phone at 519-438-7224 or at the email address above.
