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Manager Marketing Services 

Best Western Lamplighter Inn

Our client, Best Western Lamplighter Inn (www.lamplighterinn.ca) located in London, Ontario is looking for a Manager Marketing Services to develop,  implement and manage marketing strategies and plans for the hotel property that will increase revenue and profits.  This position will cultivate new business by managing customer relations, developing proposals and other various related items.

Duties and Responsibilities:
Marketing Services

• To prepare annual marketing budget and plan.
• To develop & implement marketing tactics and initiatives, across a variety of mediums, to drive interest and revenue to all aspects of the hotel, including (but not limited to) guests rooms, restaurant & bar and banquet facilities.
• To supply the sales team with marketing and collateral needs.
• To complete co-ordination of marketing materials within brand standard specifications.
• To develop seasonal and location specific guest room and attraction packages and promotions.
• To co-ordinate and lead all community relations initiatives.
• To post relevant social media entries as required
• To keep website up to date and fresh

 
Revenue Management

• To develop accurate forecasts from history of the hotel from which rates can be managed to maximize revenue
• To manage rates on bestwesteer.com and maintain rate parity among all sites
• Determine what rates to be quoted to achieve or surpass budget
• To identify when the hotel is outperforming or conversely underperforming relative to the competition
• To target sales efforts to specific GDS or travel agencies

 
If you have:

• 3-5 years’ experience in a hotel which is essential for success
• Diploma or degree in the Hotel/Hospitality Industry
• Proven track record in hospitality marketing.
• A strong knowledge of the London market.
• Strong Knowledge of Microsoft Office, particularly Excel, Outlook and PowerPoint required
• Knowledge of Opera PMS, or similar property management software
• Familiar with OTA extranet websites
• A solid understanding of social media including Facebook Page Manager, Instagram, Twitter and Pinterest and email marketing
• Experience having developed integrated on-line strategies
• Revenue management experience would be an asset.
• Strong analytics skills relative to revenue generation, yield management, room pricing and rates
• Excellent oral and written communication skills.

• Experience working with external stakeholders and suppliers, including agencies, graphic designers, wed developers, etc.

• A passion for the hotel industry.
• Time management and multi-tasking abilities.
• Able to work in a team environment.
• Able to take initiative with enthusiasm and maintain a positive and professional working attitude.
• Able to work with minimum supervision.

 
IF you feel confident in your ability to grow the business and to take on any challenge to help this great hotel continue to provide a terrific hospitality experience, want to work with a great team, and be rewarded with a competitive compensation package based on your results, then we would like to talk to you.     

Please reply in confidence, quoting Manager Marketing Services to our HR Advisor, Rob Hiscox, Managing Director, The Tarran Group rob@thetarrangroup.com.

We will respond to all applicants.