Community Partnership CRM Marketing Officer (MAC 201600130)
Marketing
Reputation and Brand Management
 
Location:  London
Employment Group:  Support
Type of Position: Initiatives/Opportunities
Salary:  $33.00 per hour
Hours:  35 hours per week  
Closing Open Until Filled
                   
NOTE:  Previous applicants need not re-apply for this position.  Your previous application will still be considered.

Note:  This is an Initiatives/Opportunities full-time position ending March 31, 2018 with the possibility of an extension up to a maximum of 24 months. 

Duties:    Reporting to the Senior Manager, Marketing, the Community Partnership CRM (Customer Relationship Management) Marketing Officer develops and implements comprehensive strategic communication projects and campaigns which further the objectives of the college CRM strategies.

The incumbent will work closely and collaboratively with the team of College Marketing Officers to be sure overall College marketing communications is consistent, effective and coordinated. The CRM Marketing Officer will ensure that lead capture strategies are implemented and CRM data is precisely managed. The CRM Marketing Officer is responsible for the development, planning, implementation and evaluation of lead nurturing campaigns, and the use of e-marketing in the marketing strategies of targeting prospective students and their influencers.

The incumbent will lead the development and execution of marketing and communications plans for community business development departments; contribute to the development of the annual sales plan; leads the development of annual advertising and marketing campaigns; regularly coordinates market research, and champions the College brand.

QUALIFICATIONS:

• Post-secondary 3 year diploma/degree in Business Marketing or Corporate Communications
• Minimum 5 years’ experience within a technical marketing communications role in a fast-paced environment including more than 2 years’ experience leading a CRM application implementation, Saleforce.com is preferred
• An equivalent combination of education and/or experience may be considered
• Proven experience working with an online integrated client relationship management system is required
• Must have the technical ability to post communications for web-based mediums
• Experience in email marketing, web analytics, marketing and sales automation system
• Experience delivering presentation to medium and large size groups is a requirement
• Strong project management skills; demonstrated ability in taking initiative and working as a team member
• Strong marketing understanding and story development skills, including interviewing and research, along with solid decision-making abilities
•  

While transcripts are not required for the interview, they are mandatory prior to any offer of employment.
                  
How to Apply:
For more information and how to apply, please visit the Fanshawe College website at:  https://jobs.fanshawec.ca/applicants/jsp/shared/Welcome_css.jsp  
 
We thank all applicants for their interest; however, only those chosen for an interview will be acknowledged.
 
Fanshawe College is an equal opportunity employer.  We are committed to equity, value diversity, and welcome applicants from diverse backgrounds.

Fanshawe College provides accommodations to job applicants with disabilities throughout the hiring process. If a job applicant requires an accommodation during the application process or through the selection process, the hiring manager and the Recruitment Coordinator leading the recruitment will work with the applicant to meet the job applicant's accommodation needs.